Team Of Young Businesswomen In Meeting Around Table In Modern Workspace

The number one choice for 70% of the brands we distribute

Our fully managed service offers our unique brand partners peace of mind in providing a wholly dedicated in-house team committed to ensuring your brand receives the right amount attention it deserves from the brightest minds in the sector, insuring successful market entry into the Middle East.

  • Dedicated brand partner
  • Dedicated trade marketer
  • Regional distribution business plan
  • Brand launch event
  • Monthly sales tracking and reporting
  • Advertising and promotional calendar
  • Product training and staff recruitment
  • Influencer and social marketing
  • Trade show representation including Beauty World Middleeast & Gulf Beauty

As an award-winning distribution business, NDC has positioned itself to be the distributor of choice to Western brands seeking a dedicated, trusted partner within the region.

Part of NDC’s core values lay within its dedicated hiring process. NDC has adopted a  ‘best in class’ mindset and employs only the very best brand management consultants who are leading experts within their fields.

Their focus is to build and grow your brand organically ensuring long term adoption is established over time, allowing your brand and its products to become embedded into consumers mindsets, holding its equity and value across the competitive landscape.


NDC provides it’s exclusive brand partners with an ‘outstanding in-store’ approach and understands the importance of visual merchandising, being an essential element of consumer adoption and buy-in.

Each exclusive brand partner will be assigned a trade marketer, who will work with your existing display planograms and where needed, replicate the style, design, and brand positioning locally.

Your trade marketer will provide technical drawings and rendering right through to execution implementation. Also, NDC will support exclusive brands with local Arabic translations for bespoke POS material.

Smiling beauty therapist standing beside massage table at the spa and welcomes invites customer.

NDC’s dedicated in-house PR and Marketing team work closely with the top beauty journalists from the Conde Nast Group to generate significant interest in new brands through a combination of print, online, and social media coverage.

NDC also holds an exclusive B2B partnership with POP Communications, Dubai’s leading PR and brand communications agency. Each exclusive brand partner will receive a 12 month dedicated PR, marketing, and promotional calendar, which will map out all your branded activations, scheduled promotions, and brand communications.

Education and training is an essential part of building your brand across the region. We provide our exclusive brand partners dedicated brand educators who regularly carry out in-salon and store training to ensure all sales staff are up to date on the latest products and their functions. Our educators also provide onsite refresher courses every six months.


NDC still stands as the most reliable service lead beauty and wellness distributor across the MiddleEast. Receiving over 100 inbound international shipments per week and delivering almost five times this amount outbound to our regional retailer and distributions partners. Our warehouse has been designed with the latest storage facilities and provides a time-critical innovative replenishment system. As your importer, NDC will support and action the administration process on your behalf to ensure all local product registrations and licensing is completed promptly ensuring your brand is locally compliant and prepared for successful distributions.